Team Brady

website
sports
2024
about
Team Brady is the official website for Tom Brady's E1 Series racing team, dedicated to high-speed, lightweight electric boats. I joined the design team to refine the visual system, finish key sections, and create visual assets under tight deadlines for a high-visibility project reaching thousands worldwide.
my part
UI Design / Visual Assets / Design System / Production Support
sustainability section & partners
challenges & how we solved them

Rapid design with high-end quality

The main challenge of the project was the timeline and on-the-fly changes we had to make to final deliverables. I absolutely loved the rhythm of the process because it made me mobilize my design abilities and streamline UI work under pressure.
My involvement came together within a couple of days. One of my bosses asked if I'd like to join a small yet high-profile project with extremely tight deadlines that could be seen by thousands of people. Since I'm an adventurous person who loves variety in my work, I said yes immediately. Just days later, I was on the onboarding call, planning how to contribute effectively.
team section
team section
My key tasks were applying consistent color and spacing variables to polish visual appearance, designing several key sections based on my senior designer's concept, and bringing back my
Photoshop skills to create visual assets for the entire site. All of this happened within just a few intense days - and I fully immersed myself in the racing spirit.
Team Brady, with its intense timeline, reminded me of my architecture background - when everything's on fire, deadlines are tight, and postponing tasks simply isn't an option. Still, after completing all design deliverables, I can confidently say that product design brings me much more joy and fulfillment. My designs came to life within days or weeks, and working in a non-toxic environment with open communication between senior designers and stakeholders is something I value most.
Managing designs in the extreme environment:

→  rapid onboarding and learning materials in advance
→  keeping proactive communication style to stay on the same page
Mobilizing creative force:

→  immediate actionable follow-up on the client feedback
→  stricktly following visual direction yet implementing visual hooks

Creating a super flexible news page

The Team Brady website itself is quite compact, so I was excited to take ownership of the News section. The iterative design process began with gathering requirements, researching best practices, creating the concept, and then handing it off to development.
news and media resources section
Although the section seems straightforward, I needed to anticipate several potential use cases that could appear in production. For example - what happens if an article doesn't include media? What about video posts?
How do we handle cover images with different aspect ratios? Designing this UI meant not just presenting a single layout, but creating multiple screen variations illustrating each case and state.
Since I used existing design system elements from the homepage, my work was approved quickly and handed off to the engineering team for immediate implementation.
Adding on the flexibility of the page:

→  counted in all the possible use cases
→  tested out the UI with existing media materials
Collaborative design:

→  working with devs almost always being on the call
→  quickly reacting to the changing feedback of the client
results
Although Team Brady was a short-term project, I'm truly glad I had the chance to contribute to the website for one of the leading teams in the E1 Series. Collaborating with Tom Brady's European team was a refreshing experience after several long-term, large-scale projects.
6k+
visitors/month
9
specialists in
the team
100+
screens
designed
50+
custom elements
and patterns
During those weeks, I not only improved my ability to deliver high-quality design work quickly under pressure, but also felt a strong sense of connection with our team - since we were practically working in real time throughout.

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