Linus Health

website
cognitive health tech
2023 — 2025
about
Website redesign for Linus Health — a scientific research-based platform for cognitive health monitoring. My contribution here was about bringing more clarity and accessibility to the user experience while keeping the visual tone trustworthy and human. I designed it in Figma to be built on HubSpot.
my part
UX Research / UI Design / Design System / Production Revisions / QA
challenges & how we solved them

Creating perfectly responsive modal designs and design system

Since 2023, I’ve been the lead designer on this project. My main task was to use the branding created by another design team, develop a functional design system, and directly create a responsive design for the Linus Health website that would work across four screen types — xLarge, Desktop, Tablet, and Mobile.
desktop, tablet and mobile designs
Since this was my first project as a solo designer at Visual Boston, it was my responsibility to make all major project-related decisions. And although the UX research phase here was rather linear and limited, my tactical experience from working on the O2X App helped me — for instance, in developing
variable designs for sections such as Resources. I personally conducted a mini-study, testing this section on the existing portal, identifying the most challenging points, and proposing navigation improvements for more effective access to scientific and press materials.
resources nav: (1) collapsing the sections by default since not everyone needs the searching tools right away; (2) the types are generally matching the types of the users visiting the section; (3) an important for the scientific materials tool
A crucial part of the process was developing the design system. While working on it, I paid special attention to ensuring that the instructions for its future use were clear, since
one of the main goals was for the Linus Health internal team to be able to use components, change media content, and easily create new website sections when needed.
my atomic ds baby
Interestingly, it was the moment when my years of volunteering and work in non-formal education came in handy. Through annotated and ready-to-use components, a detailed Loom manual I recorded, and a live workshop with the Linus Health team, I managed to leave a legacy in the form of a working design system that they still use today.
Of course, with Figma’s constant updates, I regularly adapted and re-adapted component execution. Also, thanks to the bugs I always were keeping myself busy.
A fun fact: not all Figma updates made it into the project. For example, that was when Figma introduced Booleans for components. At first, we were excited that it would eliminate the need to duplicate components in the design system — but when it came to implementation,
it turned out engineers needed to see all component versions in real time to compare and clearly visualize changes from breakpoint to breakpoint and state to state. So, in the end, we still had to include all variations of each component in the design system.
Highly usable design heritage:

→  crearte clear instructions on further use
→  create high-quality and double check usability of the components and DS
→  hold workshops on components use
Raising clarity and responsiveness of the UIs:

→  use best practice for better responsiveness of the sections
→  double check of the prototype and QA at different break points

Accessibility on max

Despite the relatively simple design task, working on the Linus Health website brought interesting challenges related to product accessibility. Linus Health is a global company operating in the HealthTech sector, specifically in cognitive health monitoring and preservation.
Therefore, one of the mandatory requirements was to meet accessibility standards for the USA and Europe.
after and before: improved contrast, readibility, more focus on the content itself
Fortunately, the brand palette was already quite contrasty, and with proper use of white and black tones, it was fairly easy to maintain the necessary contrast. Still, throughout the work, I confidently eliminated any
color or text elements that failed to meet AA or AAA contrast standards. To make the process easier, we even experimented with special plugins like Stark to better control contrast.
In designing this website, I focused on multiple aspects of accessibility — from clear icon usage and high-contrast, legible text to small details like descriptive labels and tooltips.

Looking back, this project was a true hands-on challenge in building an accessible website for a global audience.
Accessiility-first design:

→  using consistent clear iconography
→  using special tools to ensure the accessibility is passing international requirments
→  researching on the average demography of the website usesrs
Achieving user-friendly appearance:

→  wide use of the relatable-to-the-user  imagery
→  designed clear CTAs and intuitive visual communication
→  ensured consistent use of brand guidelines across the website to maintain clarity and reduce user confusion

Resolving navigation for a complex
sci-based product

Since it took me a while to fully understand the core idea of the product when I started working on the designs back in 2023, I saw a great opportunity to bring more clarity and context to the user through several tasks I handled during the support phase. Among them, the custom mega menu became my favorite one!
When the active phase of website development ended, I joined the team providing design support, in collaboration with my supervisor, mentor, and the project engineer, Mark. Together, we handled ongoing requests from the Linus Health team.

For example, in March 2025, I designed a new navigation element for the website — a mega menu. I really liked this element because it solved several needs of both the business and its´users.
First, it visualized the structure and hierarchy of the product. Second, it educated users through mini-descriptions about different website sections.

I also proposed adding a custom CTA section to further encourage users to contact the sales team.

After I presented several visual variations, the Linus Health team enthusiastically approved the solution.
Reinforced brand awarness:

→  educated the user on the important feature of the product
→  added friendly, yet authoritative element of the visual communication
Adding memorable highlights:

→  created unique visual element making design to stand out
→  clarifying the structure of the product for the user and visualizing their path and defining priorotoes through the menu bar
results
The Linus Health website project was one of my first as a solo designer, and for that reason, it holds a special place in my heart and career. Despite the project’s technical challenges — such as the detailed development of the design system and components and the meticulous work on accessibility — there was still room for creativity, especially in designing modular sections.
6k+
visitors/month
9
specialists in
the team
100+
screens
designed
50+
custom elements
and patterns
I often draw parallels between the work of a Product Designer and architectural engineering, which I studied earlier, rather than creative professions. And while working on the Linus Health website, I was able to actually build the product step by step, section by section, while maintaining brand consistency and visual style. It also brought me great satisfaction to solve business challenges through design, such as increasing conversions by implementing the mega menu.

I believe that working on Linus Health gave me the confidence boost I needed in my Product Design career.