Linus Health

website
cognitive health tech
2023 — 2025
about
Complete website redesign for Linus Health - a scientific research-based platform for cognitive health monitoring. My contribution focused on bringing clarity and accessibility to the user experience while maintaining a trustworthy, human visual tone. Designed in Figma, built on HubSpot.
my part
UX Research / UI Design / Design System / Team Training / Production Revisions / QA
challenges & how we solved them

Creating perfectly responsive modal designs and design system

Since 2023, I've been the lead designer on this project. My main task was adapting branding created by another design team, developing a functional design system, and creating responsive designs for the Linus Health website across four screen types - xLarge, Desktop, Tablet, and Mobile.
desktop, tablet and mobile designs
As my first solo project at Visual Boston, I made all major design decisions independently. Although the UX research phase was rather linear and limited, my tactical experience from working on the O2X App helped me - particularly in developing variable designs for sections like Resources.
I conducted a mini-study testing this section on the existing portal, identifying pain points, and proposing navigation improvements for more effective access to scientific and press materials.
resources nav: (1) collapsing the sections by default since not everyone needs the searching tools right away; (2) the types are generally matching the types of the users visiting the section; (3) an important for the scientific materials tool
A crucial part of the process was developing the design system. I paid special attention to ensuring future instructions were clear, since one main goal was enabling the Linus Health
internal team to use components, change media content, and easily create new website sections independently when needed.
my atomic ds baby
This is where my years in non-formal education came in handy. Through annotated, ready-to-use components, a detailed Loom manual I recorded, and a live workshop with the Linus Health team, I created a working design system they still use today - empowering them to maintain and expand the site independently.
With Figma's constant updates, I regularly adapted component execution to maintain system integrity. Debugging and optimization became ongoing tasks that kept the design system functional and current.
A fun fact: not all Figma updates made it into the project.

When Figma introduced Booleans for components, we were initially excited it would eliminate component duplication.
But during implementation, engineers needed to see all component versions in real time to compare and visualize changes from breakpoint to breakpoint and state to state. So we still included all variations in the design system - prioritizing dev workflow over file efficiency.
Highly usable design heritage:

→  crearte clear instructions on further use
→  create high-quality and double check usability of the components and DS
→  hold workshops on components use
Raising clarity and responsiveness of the UIs:

→  use best practice for better responsiveness of the sections
→  double check of the prototype and QA at different break points

Accessibility on max

Despite the relatively simple design brief, working on Linus Health brought interesting accessibility challenges. Linus Health is a global HealthTech company specializing in cognitive health monitoring and preservation. One mandatory requirement was meeting accessibility standards for the USA and Europe - making WCAG compliance a core design constraint, not an afterthought.
after and before: improved contrast, readibility, more focus on the content itself
Fortunately, the brand palette was already quite contrasty, and with proper use of white and black tones, maintaining necessary contrast was manageable.
Still, I eliminated any color or text elements that failed AA or AAA contrast standards. We used plugins like Stark to better control contrast throughout the design process.
In designing this website, I focused on multiple accessibility aspects - from clear icon usage and high-contrast, legible text to small details like descriptive labels and tooltips.

This project was a true hands-on challenge in building an accessible website for a global audience.
Accessiility-first design:

→  using consistent clear iconography
→  using special tools to ensure the accessibility is passing international requirments
→  researching on the average demography of the website usesrs
Achieving user-friendly appearance:

→  wide use of the relatable-to-the-user  imagery
→  designed clear CTAs and intuitive visual communication
→  ensured consistent use of brand guidelines across the website to maintain clarity and reduce user confusion

Resolving navigation for a complex
sci-based product

Since it took me a while to fully understand the product when I started in 2023, I saw opportunities to bring more clarity and context to users through several tasks during the support phase. Among them, the custom mega menu became my favorite!
When active development ended, I joined the team providing design support, collaborating with my supervisor, mentor, and project engineer, Mark. Together, we handled ongoing requests from Linus Health.

In March 2025, I designed a new navigation element - a mega menu. I loved this element because it solved several needs for both the business and its users.
First, it visualized the product's structure and hierarchy.

Second, it educated users through mini-descriptions about different website sections. I also proposed adding a custom CTA section to encourage users to contact the sales team. After presenting several visual variations, the Linus Health team enthusiastically approved the solution.
Reinforced brand awarness:

→  educated the user on the important feature of the product
→  added friendly, yet authoritative element of the visual communication
Adding memorable highlights:

→  created unique visual element making design to stand out
→  clarifying the structure of the product for the user and visualizing their path and defining priorotoes through the menu bar
results
The Linus Health website project was one of my first as a solo designer, and for that reason it holds a special place in my career. Despite technical challenges - like detailed design system development and meticulous accessibility work - there was still room for creativity, especially in designing modular sections that balanced brand consistency with user needs.
I often draw parallels between Product Design and architectural engineering, which I studied earlier, rather than purely creative professions.

Working on the Linus Health website, I built the product step by step, section by section, while maintaining brand consistency and visual style. It brought me great satisfaction to solve business challenges through design - like increasing conversions by implementing the mega menu. This project gave me the confidence boost I needed in my Product Design career.

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