When we started working - Milla on content and me on visuals - we encountered our first challenge. In most cases, design is a flexible structure where text length can vary, but in this project, exact word count and key search terms
were crucial for achieving business goals and SEO performance. Through testing, we realized that to make text compact, functional, and engaging, design and marketing processes had to work hand in hand.
As a result, we cut down large text portions, added new sections, and rethought how to present product benefits - making the narrative more visual and concise. This close collaboration with a marketing specialist not only taught me a lot but also allowed me to directly influence the client's brand identity.
some annotations on the animation for devs
We insisted the client provide high-quality photos and videos, and collect authentic testimonials from previous students, including real photos of their baking results.
I consider it a success that we compiled a solid visual bank of the client's products, showcasing the ancient dough fermentation method and classic French bread and pastries.
Updating the imagery allowed us to clearly showcase how competitive - and mouthwatering - the final product truly was. Personally, I love baking (and eating bread), so I was genuinely thrilled to curate the best images of panettone and loaves, even though it constantly made me crave pastries while working.
Maximizing design-marketing effort:
→ matching expectations of the results
→ live work to achieve the best match of the visuals and content
Long-term game:
→ creating timeless patterns for the product appearance
→ developing a kit of visual materials for the extended use
moments from the revisions of the dev work
