Revinova

web app / website
ad tech
2024
about
Revinova is an AI-powered, enterprise-grade learning and knowledge platform that helps B2B companies convert educational content into measurable business growth. I contributed by designing some sections for the landing page and conducted unmoderated user testing.
my part
UX Research / UI Design / Design System
a practical case of using hooks to capture valuble info and create warm leads
challenges & how we solved them

The first safe dive into the real product design

Work on the Revinova project was one of the most unique experiences of my career at Visual Boston. Everything began quite fast — when I agreed to join the supporting external design team, the onboarding process started almost immediately. It took time to study the extensive materials developed by the core design team and to fully understand the process in which we were going to help.
I would divide my involvement in Revinova into two main stages: iterative design for the landing page and onboarding elements, and user testing of key hooks, product positioning, and user understanding.
The design process itself followed a fairly traditional iterative approach. The main challenge was to grasp the product’s essence — its business goals, structure, and how exactly we could define the main hooks for the landing page.
one of the most important stages of onboarding
one of the most important stages of onboarding
Collaboration with the Asian team of designers and engineers was somewhat challenging due to the time zone difference, yet it didn’t prevent us from delivering all design deliverables on time. At this stage, I worked closely with one of my mentors and had the opportunity to design several landing page sections.
I also proposed introducing a video format as a visual hook to make the site more interactive — an idea that was well received by both my mentor and the stakeholders and later incorporated into the final designs.
Quick onboarding and technical growth:

→  mentoring sessions with the senior designer
→  self-driven learning process
→ prioritization of the most burning areas of knowledge to cover and improve
Aligning design deliverables with the client´s request:

→  proactive communication with the senior designer
→  timely manner of implementing changes
→  improving deliverables until they match technical requirments for the project

User testing and shaping the product image

My favorite part of working on Revinova was contributing to the development, execution, and analysis of User Testing results.
the blog page and the solutions page with a video component to increase engagement
At first, I planned to write about another project, but I realized that although it was also a web application, the process there was quite linear — client collaboration, iterative design, final result. In contrast, Revinova had a less straightforward path, and the user testing phase became a true highlight compared to standard dashboard and table design work I had done before.
some product audit I´ve done
During this phase, I collaborated closely with my senior designer. We split the responsibilities: he worked on the research concept and reference designs, while I refined missing screens, helped develop surveys, created studies in Maze, and handled tester recruitment and research management.
While preparing the design assets was fairly straightforward, integrating with Maze raised several technical questions. I turned to resources and self-learning to resolve them and successfully created all necessary test materials and linked the Figma prototypes.
The next step was finding participants for the study. Here, I applied my background in sociological research, recalling my experience selecting participants for large-scale international non-formal education projects.
At first, I defined the target product user demographics, then created a pre-selection questionnaire to filter out unsuitable candidates, and finally selected those who best fit the criteria — enabling us to start testing.
In another project, the O2X Application, I also helped organize user testing, but unlike Revinova, we already had a pool of actual app users, so no additional recruitment was required. That’s why this project gave me a valuable new skill — recruiting testers.
Afterward, I collected all data from Maze, reviewed the video and audio recordings, and prepared a detailed report of research findings, which I later presented to the client.

In conclusion, I can confidently say that working on User Testing for Revinova was the moment when I fully strengthened my practical knowledge and skills in user research and applied them effectively to uncover insights essential for the product’s positioning.
Bringing order to the design process:

→  argumentative lobbying of the implementation of the UX-research-based design approach
→  applying project management skills to resolve confusing situations
Creating quality base for the further product work:

→ applying deep research methods
→  coordinatingcagenda in advance and tactic manner of communication
results
Although my participation in this project wasn’t long-term or fully traditional in workflow, I truly appreciated the freedom and responsibility to take ownership of most User Testing tasks, successfully complete them, and identify key takeaways for the product’s next development steps.
The differing stakeholder opinions from the very beginning required our design team — and me personally — not only to execute design tasks but also to apply strategic communication, a mix of UX methods, and survey-based research to extract critical insights from the client side.

As a result, I can confidently say that both the design team and I personally helped the Revinova core team gain clarity and direction for their upcoming product development.

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